Choosing the correct marketing strategy is critical for any business owner. According to a survey by Chief Outsiders, digital marketing spending will account for 80% of Chief Marketing Officers’ expenditures in a fast-changing digital marketing world. With over 68% of internet searches now starting with a search engine, Search Engine Optimization (SEO) continues to reign supreme in digital marketing. Smaller businesses may need to accomplish things like maintaining optimal website speed and choosing the most efficient link building chances on a strict budget and without the help of an in-house digital marketing team.
SEO relies heavily on links. As a result, link building should be a key component of your SEO strategy. However, link building should be a component of your overall growth strategy. It can assist you in increasing traffic and attracting new visitors to your website. Make sure not to engage in any unethical behaviour. These are attractive, but they will only affect your ranks. We’ll go over the six steps to producing a successful link-building strategy in this blog—a method for obtaining high-quality links and attracting the right audience to your website.
1. What Is the Importance of Link Building?
The importance of link building for search engine optimisation cannot be overstated (SEO). It’s one of the most important elements that search engines determine who receives the first-page search result.
Google, Bing, Yahoo, and other search engines consider how many links point to your website when determining how to rank it (and the quality of those links).
The higher your blog articles and sales pages on search result pages, the more high-quality, trustworthy, and authoritative sites are linked to you.
2. Link Building Strategies for Marketers
2.1 Use Guest Blogging in a Strategic Way
The traditional method of mass guest blogging solely to get links is no longer viable. To gain a backlink, you don’t want to publish an article on a site that isn’t appropriate to your niche and has no authority.
That kind of guest blogging isn’t going to cut it. The search engines are sophisticated, and they can tell if you’re not guest posting to add value.
You must be strategic and sincere if you want to gain the benefits of guest writing. Make sure you’re writing something unique for the other site (like a case study) and that it’s relevant, authoritative, and appealing to your target audience.
You’ll reap the benefits of higher rankings, increased traffic, and qualified leads if you guest blog wisely.
2.2 Develop and disseminate infographics
Infographics are still influential today and can be an essential part of your link-building strategy.
The benefit of infographics is that they will continue to drive organic traffic to your blog and earn you excellent links without asking for them.
Infographics generate 178% more links, according to the research. As a result, making infographics is a link-building strategy you cannot overlook.
2.3 Engage and Be Active on social media.
Social media has transformed marketing, and it may be a tremendous help with your link-building strategy and guest-posting efforts. You’re doing your brand a disservice if you’re not active on social media.
Share new posts, photographs, and updates to become more active. By publishing it in more places on social media, you may make it easier for your fans to find what they want to see.
Even if you’re new to social media, you may quickly increase engagement by being more active. As a result, more individuals will be exposed to your brand and site, and they will be more likely to share your most OK posts with their intended audience.
This will boost your overall visibility and enhance your link profile.
2.4 Replicate the SEO backlinks of your competitor.
It’s a tremendous gain if you can figure out who’s linking to your competitors. Backlinks from competitors are generally always on sites that are important to your niche, so you know they’ll be good for SEO.
This could be a time-consuming manual task, but there are tools (both free and paid) that can help you assess your competitors’ backlink profiles. For example, I’ll utilise Online Backlink Checker (part of Link-Assistant.com), but the method would be the same for any other software.
Open it, type in the competitor’s URL, and click Check backlinks to use the tool. The programme will do a domain audit and provide a backlink profile, including the number of backlinks, the percentage of do-follow backlinks, and historical data.
Examine the backlink pages for the most potent opportunities, and then contact those sites to see if they’d be willing to connect to your site. Just one thing: check to see whether you already have a backlink from those sources before contacting them; if you do, acknowledge it before requesting another.
Broken link building is the practice of locating backlinks that go to 404 pages on other websites, contacting those websites, and requesting that the 404 links be replaced with one that leads to a comparable page on your site. It’s a terrific strategy to gain backlinks while also providing value to the area providing the connection.
There are two main methods for detecting broken backlinks:
- Identify your competitors’ broken backlinks.
This type of analysis can be carried out using a backlink analysis tool. You’ll be able to filter the results to identify high authority do-follow backlinks with 404 errors.
Your prospects are now these backlink suppliers. If you have a related page to replace the broken link, reach out to suggest it. If your connection is relevant, they may use it to avoid locating a suitable replacement for a 404.
- Examine the website from which you want backlinks.
If you’re looking for backlinks from a specific website, look to see if it has any relevant broken links. This information is given in the Site Structure > Site Audit > Links > Broken links area of my product, Website Auditor.
If you have a suitable replacement, please let the site owner know. You may even generate new content to provide them if you think it would be a useful enough backlink—but keep in mind that there’s no assurance that the effort you put in will be appreciated.
Last but not least, be transparent with the individuals you’re approaching. Make it evident that the link you’re recommending they use is from your website and that you believe it would be a suitable replacement. If you try to disguise it, the person making the decision is a natural person who will see straight through you.
2.5 Attempt to reclaim any lost backlinks.
Aside from obtaining new connections, it’s also worthwhile to determine whether your prior backlinks are broken or have vanished. Go to Backlink profile > Backlinks in SEO and adjust the Backlink Page Info for your website.
The tool will re-crawl the pages you’ve selected and notify you if any links have been lost.
There are several reasons why your links may have disappeared:
- The site owner may have replaced the link (the link is missing).
- It’s possible that the backlinks page has vanished (page not found).
- The website may be now unavailable (the site is down).
- It’s possible that indexing will be disabled for this page.
You’ll need to contact the site’s owners and ask for help to restore a broken backlink. You may request that they place your link on another page if the prior one has been removed, restore the backlink if it has been erased, or remove the no index directives from their pages, depending on the nature of the problem.
2.6 Use images to create links.
It’s normal for people to click on images because they attract attention and take up space. This is why it’s worthwhile to create and promote visuals (infographics, graphics, product shots, cartoons, and so on) to gain more backlinks.
However, if you use images as backlinks, make sure the link goes to the more extensive page where the image is located, not to the image directory. Links to image directories (ending in.gif,.png,.jpg, etc.) are dead ends, and any traffic that travels there is wasted.
Set up filters in your SEO tool to examine if any target URLs contain image formats to see if any of your backlinks point to picture directories. If you identify any, contact the site owner and request that the link be replaced with one that points to the image page. They should be OK linking to the proper place if you allow them to include your image on their site.
You may even use Google Photographs to see whether your images are being used elsewhere. You can ask them to add a link if the site is legitimate and you’re okay with it staying there. (It’s worth asking them to take it down if it’s a suspicious site.)
2.7 Get in touch with other industry professionals.
Connecting with others in your business, whether through events, social media, or other forms of networking, can help you get your site and content in front of more people who may link back to you.
Consider joining some relevant Facebook Groups and starting conversations, participating in discussions, and sharing pertinent links. Don’t go overboard; else, you’ll come across as spammy. The idea is to share information that you believe will benefit the community. They can do whatever they want with it, and if you’re lucky, they might even like to link to you.
Editorial links aren’t created by coincidence. By offering value, you make them. Since the earliest Google Panda, Penguin, Hummingbird and Mobile-geddon upgrades, Google has pursued this goal.
Since sites that aren’t expecting anything in return voluntarily offer editorial links, they’re the most valuable and sought-after links. The nature of editorial links is that they require engaging material before connecting to it.
If you manually acquire or build all of your links, you’ll find it challenging to keep them all, and Google may penalise you because you can’t be that vigilant all of the time. Instead of wasting time and effort, why not concentrate on creating excellent content?
You can begin blogging with a strategy to obtain editorial links. Create material that assists users in getting from point A to point B. Make more instructional and pillar material and ensure all of your information is accurate.
3. Conclusion
One of the most critical criteria in search engine rankings is your website’s link profile. Remember that Google is more concerned with the user experience you provide than with the number of links pointing to your pages.
When it comes to blogging, social media marketing, SEO, and any other marketing strategies you employ to develop links, be intelligent and strategic.
The challenge is earning quality, trustworthy, and natural links, not link building. That’s because it’s no longer about the number of connections; it’s about the quality. If you stick to these foolproof link-building techniques, you’ll be well on your way to creating a successful blog that both users and Google will appreciate.
Contact TechDel if you want any assistance or if you want us to do the work for you related to the building links.
