In the IT industry, digital marketing is the third most common outsourced service. Putting together a solid digital marketing team might be difficult. To keep the department in sync and connected with the company’s goals, requires clearly defined duties and responsibilities, the correct balance of personnel, and effective leadership.
We’ve worked with marketing teams with a variety of organizational structures and combinations at TechDel. While we don’t believe there is a one-size-fits-all option for digital marketing team structure, there are some functions that all marketing departments should perform.
1. Functions of a digital marketing team
We have discussed below the various functions of a digital marketing team.
1.1 Digital Marketing Strategist
A marketing strategist performs competitive analysis and data analysis to identify new opportunities and make strategic growth recommendations.
These are the thinkers, the marketing strategists, the ones that pool all of their creative resources to bring sophisticated strategies and techniques to fruition that would help them achieve their objectives. They could be in charge of your marketing department’s content marketing initiatives, or possibly its own content marketing centre of excellence.
1.2 The SEO Specialist
The SEO manager examines, compiles, and analyses your website’s content in order to spot on-page and off-page SEO trends, possibilities, and other information. The SEO Manager will also keep track of traffic reports and conversion rates, as well as supervise the SEO Specialist, Front-End Developer, and any extra content authors as needed, in implementing SEO methods.
1.3 The Content Writer/ Marketer
Content strategy aids in the creation and maintenance of brand positioning, which the content marketing team does in a variety of ways. This group must serve as a clearinghouse for all messages. It should collaborate with the SEO, Web analytics, website, and social media teams. They might even assist with repurposing the same content into videos, podcasts, and other formats as needed.
1.4 Product Manager
Any effective marketing team needs a taskmaster marketing generalist to help manage deadlines, team members, resources, and overall project mechanics.
A group of creative and technical professionals can only be effective if they have the necessary management in place to allow them to collaborate effectively.
1.5 Graphic Designer
In your committed digital marketing team, a vetted graphic designer is essential. Your marketing concepts are given visual form by the graphic designer.
A committed graphic designer is a crucial element of your team, whether it’s for your website design, infographics, or other marketing copy. It mainly includes designing websites, marketing emails designing, creating design concepts for eBooks and Infographics, and putting them into action.
1.6 Data Scientist
A data scientist will integrate your MarTech (Marketing Technology) infrastructure for closed-loop reporting using their deep understanding of data and AI. These data give the AI the information it needs to fine-tune its marketing efforts.
1.7 Front-end Developer
Businesses frequently overlook the value of a front-end developer, treating it as an optional position within a dedicated digital marketing team.
A front-end developer can assist with the creation of sponsored campaign landing pages, additional web pages, calls to action, conversion forms, templates, and pop-ups, among other things.
1.8 Social Media Specialist
To improve awareness, engagement, and website traffic, the social media manager creates a precise roadmap of social campaigns/ strategies through content ideation, budgeting, and scheduling.
1.9 The Technical Architect
They know how to use all of the tools to achieve the best results. They are experts in search engine optimization, email marketing, landing page conversion rates, PPC, and any other aspect of the business that requires a high level of technical knowledge. They are more concerned with efficiency and outcomes than with anything else.
1.10 UX/ UI Designer
To provide the greatest possible experience, UX/ UI designers assist in defining the user interaction model and interface for the brand and its goods.
It’s easy to relate the visual look and growth goals of each project when there’s a dedicated Designer on the marketing team. A designer can give your content assets, adverts, and social media postings a professional look and make your website more user-friendly.
1.11 Email Marketer
Database administration, audience segmentation, interaction, and lead scoring are all tasks that email marketers are responsible for.
Conclusion
While most departments try to follow standard marketing team structures, each company’s marketing mix, needs, and internal capabilities are unique. Defining your budget, duties, responsibilities, and priorities, as well as delegating accordingly, is the key to having a sound framework for your digital marketing department.
It’s frequently ideal to start with a duty matrix, in which you outline all of the functions that your department should perform. Identify any high-priority channels or mediums, as well as any functions for which your team may require external assistance. Roles and responsibilities mapping may be a highly useful exercise for outlining responsibilities for each team member as well as your marketing department’s strengths and shortcomings.
TechDel is the best mobile app development company based in London. We have a team of talented developers and designers who will help you dominate the internet by introducing your business to the public. For more details, please visit TechDel Mobile App Services.
We’d be pleased to answer any questions you have about digital marketing and how it may benefit your business. For further information, please Contact Us.
